Technology that supports better workflows
Designed around day-to-day business activity
VIRBA is designed to bring relevant parts of business work into a more connected experience, including information management, content preparation, team collaboration and customer engagement. Feature availability varies by release and configuration.
AI assistance with business context
AI tools can be more useful when they work with relevant, approved business information. VIRBA's product direction includes ways for organisations to manage knowledge and guide how AI-assisted outputs should be used. Automated processing and advanced integrations are introduced only as their underlying services become available.
Content preparation and oversight
Creating business communications often involves drafting, reviewing, scheduling and making a final decision about publication. VIRBA is designed to help teams organise these stages while maintaining human accountability for accuracy, authorisation and compliance.
Connected services
The platform's direction includes connections to supported social and communication services. Individual connections depend on third-party permissions, account eligibility, service availability and applicable platform terms. Connecting an account does not guarantee access to every feature offered by that provider.
Business roles and responsibility
Organisations may need different permissions for owners, marketing staff, sales staff and others. VIRBA's approach is intended to support authorised access and organisation-level policies, while recognising that staff may be assigned different accounts or business records.
Responsible and evolving technology
AI responses can contain mistakes; third-party services can change their availability or rules; and software features evolve. We aim to describe available functionality accurately and make relevant limits clear. No technology removes the need for professional judgment where it is required.
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Learn about our security architecture, AI disclaimers, or get in touch.